Why "Chronology" is Key for Online Marketing

Online Marketing is a targeted, measureable, and interactive form of marketing using digital technologies to reach and convert leads into customers and retain them. The industry is forever evolving, so it's up to SBOs to stay on top of the latest software, services, and means to promote their business.

Kronologie Agency aims to help small businesses build their online footprint in a "chronological way." 

Here's a guide on the tasks one should follow when launching (or re-branding) a business.

BRANDING:
This is the company's identity. The logo, tagline, and overall brand voice impacts one's branding.

WEBSITE:
An outstanding website has the following components:
1) Aesthetic Design
2) Good UX & UI
3) Responsive (aka mobile-friendly)
4) Clear Call to Action (e.g. sign up for a newsletter, contact us for a consultation)
5) Testimonials
6) Blog (with compelling, share-worthy content!)

SEO (Search Engine Optimization) - aka unpaid search:
5 Ways to Boost SEO on a Budget:
1) Publish Relevant Content
2) Update your content regularly
3) Metadata - title, keywords, and description tags
4) Have a link worthy-site
5) Describe images and videos using alternative tag descriptions

SEM (Search Engine Marketing) - aka paid search:
We swear by Google AdWords. Using paid search ads or PPC (pay-per-click) ads allows you to target customers who are already searching for you. Since you can set a daily budget (as low as $1.64/day), this form is advertising is a no-brainer.

EMAIL MARKETING: 
There are several email marketing service providers out there. We are big fans of MailChimp. Why? It's free. It's user-friendly and provides metrics allowing you to track your progress like the open rate, percentage of subscribers/unsubscribers, and click-through rates. The templates are sleek and the design are a simple plug-and-play.

SOCIAL MEDIA MARKETING:
This varies across industries, but the opportunities for promoting your business via social media platforms is endless. 

Google+
Get found on SERPs (search engine result pages)

Facebook Page
Leverage your existing network (Likes, Comments, & Shares)
Boosted Posts - target a wider audience
Facebook Ads
Host Events
Twitter
Hashtag campaigns (#giveaway, #promo)
Contests

Instagram
Voyeuristic appeal
Personal & engaging
Appeals to mobile users

Pinterest
Ideal for e-commerce, boards for collection of products with your website
YouTube
Get found on SERPs (search engine result pages)
Personal & engaging
80% of internet users are likely to watch a video vs. 20% who prefer to read text

Tumblr
Blog → SEO
SoundCloud
Building an audience through podcasts
Personal & engaging
Appeals to mobile users, commuters

Snapchat & Vine
Personal & engaging
Appeals to mobile users

VIDEO MARKETING:
If a picture is worth a thousand words; one minute of video is worth 1.8 million (according to Dr. James McQuivey of Forrester Research). There are 100 million internet users who watch at least one online video a day, and a great way to advertise is through a fun, engaging, ethos-appealing video. See here for examples.

We know it's a lot to keep up with, but if you follow this sequence and tackle each task effectively, you'll be well on our way to gaining traction to your website and growing your business.